Wow, it’s been 16 years
In tech terms, that’s practically a century—in that time we’ve gone from dial-up to AI overlords.
When I started, we were designing ‘above the fold’ for 1024x768 screens and getting our heads around the iPhone 3GS. Facebook had just overtaken MySpace, and we believed skeuomorphism was the future. Now, we’re debating dark mode, AI integration, foldable screens, and even virtual interfaces.
Over the years, I’ve contributed to projects ranging from mobile apps to large e-commerce platforms, adapting as tools and user expectations evolved. While the landscape has changed beyond recognition, the goal of creating seamless, intuitive and delightful experiences is even more important.
“I'm a firm believer in the power of design to make a difference in the world. I'm passionate about using my skills to create products that make people's lives better”
I’m a product generalist, really
Recent experience
BCG X Ventures (formerly BCG Digital Ventures)
Senior Experience Designer
2019-2023 (4 years cumulatively)
Responsible for experience design across 10+ ventures, with projects ranging from enabling new energy providers to connect to the national grid to supporting patients with their healthcare needs.
Also responsible for experience design on HeyCar, the fastest-growing platform for quality used cars in the European automotive industry.
Flutter (formerly PaddyPower Betfair)
Senior Experience Designer (Contract)
Apr 2019 - July 2019 (4 months)
Worked as part of the customer acquisition and engagement team for 3 months on contract.
Designed a new tool to aid the creation of specific user segments based on eligibility criteria.
Collaborated with Betfair app rebuild team to design a forward-thinking bet management experience.
Facilitated workshops, managed stakeholders, and designed an Axure prototype used for customer testing.
River island
Senior Experience Designer (Contract)
Feb 2017 - Oct 2018 (1 year 8 months)
Worked as part of a cross-functional team within an agile framework, responsible for researching, designing, and delivering features for River Island’s ecommerce platform.
Led a full-scale review and design update of the checkout process.
Assigned to a dedicated product team for optimising the Product Listing Page, managing research, design, and testing across the full suite of PLP features.
Instigated a modernisation of product photography across the website.
R/GA
Senior Experience Designer
May 2016 - Dec 2016 (8 months)
Project 1: Developed a new online brand presence for Rexona deodorant for Unilever.
Project 2: Worked on the product team for Liv. - the fastest growing start-up bank in Dubai. Included concept design, wireframing, prototyping and algorithmic logic development
Previous
Ticketmaster
Senior Product Designer (Contract)
2023-Present
Provided pivotal support for ongoing initiatives, notably spearheading the Venue Detail Page consolidation project, which involved researching, evaluating and tactically optimising design to elevate the page for an international audience.
Nice things people have said